Amazon, with more Prime users than ever, will top $8 billion in US Prime Day sales
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Key stat: Nearly 175 million adults in the US will use Amazon Prime this year, making up 65.9% of the US adult population, according to our forecast.
Beyond the chart:
- Prime Day sales are expected to rise by 10.0% to $8.03 billion in the US this year, per our forecast.
- The retail holiday is a big deal for competitors, too, with Walmart, Target, and Best Buy all hosting rival events.
- But Amazon will capture almost 60% of US ecommerce sales that take place during Prime Day this week.
Use this chart:
- Determine how many of your customers shop with Prime.
- Prepare for future retail holidays, including other Amazon events.
More like this:
- Amazon Prime Day 2023 (Insider Intelligence subscription required)
- Consumer electronics make a comeback and other Prime Day predictions
- Which Amazon ad types snag the most marketing dollars worldwide?
- Amazon Prime Day is a bellwether for the 2023 holiday season
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Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.