Advertising makes up the lion’s share of mobile app revenues

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Key stat: US mobile in-app ad spend will be about four times higher than in-app purchase spend this year, at $159.24 billion compared with $42.37 billion, according to our forecast.

Beyond the chart:

  • In-app purchase spend is increasing, with gaming generating the majority of purchases, but ad spend will continue to dominate.
  • Gaming saw healthy growth during the pandemic, but a drop in activity in 2022 also led to a drop in spending on virtual goods.
  • In-app ad spend growth remains healthy at 14.8% this year, translating to an additional $20.52 billion in ad sales over 2022.

Use this chart:

  • Allocate app ad budgets.
  • Understand mobile revenues.

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