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Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.
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Methodology: Data is from the July 2023 SurveyMonkey report titled "State of Retail Report." 2,000 US adults ages 18+ were surveyed online during May 2023. The sample was weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the US.