A drop in US virtual goods sales in games dragged in-app spending down overall in 2022, but growth is set to return in 2023. Even so, sales of subscriptions and virtual goods—together, in-app purchases (IAPs)—will still bring in barely a quarter of what in-app advertising (IAA) earns. And the gap in revenue generation will only grow in the future.
Key Question:Which app monetization methods are poised to grow—and what does that mean for advertisers and app publishers?
KEY STAT: IAP sales volume will remain barely a quarter (26.6%) of the size of IAA spend in 2023, with the ratio dropping every year through our forecast.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
Table of Contents
Executive Summary
Despite continued strength in mobile advertising, app publishers look for alternatives.
A yawning gap opens between IAA and IAP spending.
After a tough 2022 for gaming, in-app spending swings back to positive growth.
What do these monetization trends mean for marketers?
Sources
Media Gallery
Access full deck
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.