Temu overtakes Target in unique website visitors, but Amazon remains on top
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Key stat: Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon’s case), per Comscore Inc.
Beyond the chart:
- Temu’s popularity hasn’t waned since its debut last year, as consumers continue to flock to the platform for its ultra-low prices.
- But site visitors are not necessarily buyers. Temu’s contribution to owner PPD’s total sales was likely less than 1% in Q2, according to Bloomberg analysts cited by DigitalCommerce360.
- Looking ahead, Temu may be facing serious competition from TikTok Shop, which just rolled out to all 100 million US users.
Use this chart:
- Identify trends in US website visitors to Amazon, Target, Temu, and Walmart.
- Align ad strategy with where US consumers are spending their time.
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