US Time Spent with Connected Devices 2022

A Return to Pre-Pandemic Growth

Report by Jessica Lis  | Jun 9, 2022

Time Spent with Media 2022

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How Consumers Spend Time with Media in 3 Countries

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Table of Contents
Executive Summary
Key Points
How Much Time Are Consumers Spending on Devices?
What Trends Are Affecting This Forecast?
What Does This Forecast Mean for Marketers?
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About This Report
US consumers will form new patterns of device use as pandemic norms become habits that are here to stay. This includes usage of mobile and other devices returning to pre-pandemic growth levels. Our forecast for time spent with mobile, connected TV, and other devices show businesses where they should invest.
Topics
Technology
Mobile Devices
Smartphones
United States
Table of Contents
Executive Summary
Key Points
How Much Time Are Consumers Spending on Devices?
What Trends Are Affecting This Forecast?
What Does This Forecast Mean for Marketers?
Read Next
Sources
Media Gallery

Executive Summary

As this latest phase of the pandemic begins to take shape, US consumers are returning to pre-2020 patterns of time spent with connected devices. The growth that started with the pandemic is slowing, and TV is making a comeback via the shift to connected TV (CTV). Mobile will account for about a third of the time that adults will spend with media this year.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the growth trends for connected devices among US consumers in 2022?
  2. What political, economic, and social trends shaped our estimates?
  3. How can marketers and strategists use this information to make better decisions?

WHAT’S IN THIS REPORT? This report explores our forecast for time spent with connected devices in the US, including data on mobile, CTV, and other devices, and offers guidance on investing in apps, advertising, and marketing programs.

Nonvoice Mobile: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population and % change)
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KEY STAT: On average, US adults will spend 4 hours, 30 minutes (4:30) daily using mobile devices for nonvoice activities in 2022, compared with 3:07 per day watching traditional TV.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Much Time Are Consumers Spending on Devices?
  1. What Trends Are Affecting This Forecast?
  2. What Does This Forecast Mean for Marketers?
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Nonvoice Mobile: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population and % change)Average Time Spent with Media in the US, by Media, 2020-2024 (hrs:mins per day among population)
Smartphones: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population and % change)Tablets: Average Time Spent in the US, hrs:mins per day among population and % change)
Adult Mobile Device Users in the US, 2019-2024 (millions)Other Connected Devices: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population and % change)
Mobile Internet: Average Time Spent in the US, App vs. Browser, 2019-2024 (hrs:mins per day among population)Mobile Internet Activities: Average Time Spent in the US, In-App vs. Browser, 2019-2024 (hrs:mins per day among population)
Mobile Audio: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population, % change, and % of digital audio time spent)Desktop/Laptop vs. Mobile* Internet: Share of Average Time Spent per Day in the US, 2019-2024 (% of total)
Desktop/Laptop vs. Mobile* Social Network: Share of Average Time Spent per Day in the US, 2019-2024 (% of total)Mobile Video: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population, % change, and % of digital video time spent)
Digital Video: Average Time Spent in the US, by Device, 2020-2024 (hrs:mins per day among population)Digital Video: Share of Average Time Spent per Day in the US, by Device, 2019-2024 (% of total)
Mobile Messaging Apps: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population and % change)Mobile Gaming App: Average Time Spent in the US, 2019-2024 (hrs:mins per day among population and % change)
On Which Devices Do US Gamers Play Video Games? (% of respondents, Feb 2022)US Connected TV (CTV) Ad Spending, 2022-2026 (billions, % change, and % of total media ad spending)
US AR Users, 2020-2025 (millions, % change, and % of population)

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authors

Jessica Lis

Contributors

Ethan Cramer-Flood
Senior Forecasting Writer
Zach Goldner
Junior Forecasting Analyst
Oscar Orozco
Director, Forecasting
Yoram Wurmser
Principal Analyst

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