Canada Time Spent with Media 2022

Digital Video, Audio, and Social Media Are Gaining Ground

Executive Summary

Media time now tops the 10-hour mark on average in Canada. It’s a ceiling we didn’t expect to reach, but the pandemic has led to new and more engaged audiences for digital video, audio, and social media. Our new forecast shows strong growth in these formats through 2024.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How is time spent with media changing in Canada, and what does it mean for marketers?
  2. Which social networks are taking up the most media time?
  3. To what degree is video viewership and audio listenership in Canada shifting to digital?

WHAT’S IN THIS REPORT? Our latest forecasts for time spent with media in Canada, including digital and traditional formats, and what the changes mean for marketers.

KEY STAT: Digital media time will be 5:29 daily on average in Canada this year, as the shift to digital continues apace.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

10charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Total Media Time Is Shrinking
  1. The Gap Between TV and Video Time Is Closing
  2. Like Video Viewership, Audio Listenership Is Favoring Digital Sources
  3. What Do These Forecasts Mean for Marketers in Canada?
  1. Read Next
  2. Sources
  3. Media Gallery

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX

 

 

 

 

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

authors

Paul Briggs

Contributors

Ethan Cramer-Flood
Senior Forecasting Writer
Bill Fisher
Principal Analyst, UK
Debra Aho Williamson
Principal Analyst

"Behind the Numbers" Podcast