Global Media Intelligence 2019: Brazil

Key Features

Smartphones rank well above all other media devices in Brazil, in terms of ownership and time spent.

  • Some 97.6% of internet users ages 16 to 64 polled in H1 2019 owned a smartphone, compared with 97.1% in H1 2018, according to GlobalWebIndex. Fewer than 70% owned a desktop or laptop.
  • Internet users in Brazil spent a remarkable average of 4 hours, 59 minutes (4:59) each day on their mobile devices in H1 2019. That’s compared with 4:25 spent with PCs and tablets. It’s worth pointing out, however, that the sample population polled in Brazil was composed almost entirely of people living in urban areas and skewed younger (see note below).
  • Some of that mobile time was likely to have been allocated to online press, which accounted for 2:19 on a typical day—more than three times the 41 minutes devoted daily to print.
  • But an even bigger chunk is traceable to social media, which claimed an average of 3:45 daily in H1 2019. (GlobalWebIndex does include YouTube in its social media category, which may tend to increase time spent on social.)


Karin von Abrams