As in Austria, mobile devices in Belgium don’t yet dominate consumers’ digital lives. But the transition is gaining momentum.
Desktop/laptop ownership remained widespread in Belgium in H1 2019—above 80% of internet users, according to GlobalWebIndex. More than 83% of respondents ages 16 to 64 owned a PC, compared with 52.4% who owned a tablet. Penetration varied to some extent across age groups for both devices, though, being highest among users ages 35 and older and those living in suburban and rural areas.
Internet users ages 25 to 44 belonged to the two cohorts in which PC ownership had fallen below 80%. The same was true for affluent respondents (the top 10% ranked by household income) and urban dwellers—groups for whom mobile options are increasingly attractive and affordable.
Last year, smartphone penetration stood at 88.2% of internet users; that had climbed to 92.3% in H1 2019. Feature phones aren’t entirely obsolete, though. Some 8.4% of respondents in this year’s survey had a feature phone, with ownership concentrated among older users ages 45 to 64 and those with incomes in the bottom 25%.
The time spent on mobile activities still lagged substantially the time spent with PCs and tablets—as well as time spent viewing broadcast TV. On a typical day in H1 2019, internet users devoted an average of 3 hours, 11 minutes (3:11) to desktops, laptops and tablets, with 2:10 spent with live TV. Mobile time came in at 1:56 daily, just ahead of radio at 1:48.