YouTube tops over-the-top video platforms
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YouTube will have more US viewers than any other over-the-top (OTT) platform by the end of 2022, at 231.5 million, per our forecast. Netflix also ranks toward the top, with 169.3 million viewers, and Amazon Prime Video will boast an audience of 152.6 million.
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Beyond the chart: Disney+ slid into the No. 5 spot among the OTT services we track, just below Hulu. The Walt Disney Co. reported that the former added 12.1 million subscribers worldwide in its fiscal Q4 2022, but its revenues of $20.15 billion missed expectations by more than $1 billion.
Meanwhile at YouTube, premium subscriptions have soared over the past year, and the platform is bringing Shorts to connected TV to squeeze more ad revenues out of the increasingly popular format.
More like this:
- Report: US Connected TV Advertising Forecast 2022
- Article: The tangled web of advanced TV pain points, explained by our analyst
- Article: This election cycle, political advertisers increasingly turned to CTV and influencers to reach audiences
Read yesterday’s Chart of the Day here.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.