As more people cut their cable cords, streaming video keeps gaining viewers and ad dollars. Ad spending is still much smaller on connected TV (CTV) than on linear TV, but the gap is closing.
3 QUESTIONS THIS REPORT WILL ANSWER
How much money will advertisers spend on CTV?
Which companies are receiving the most CTV ad revenues?
How is CTV viewership changing?
WHAT’S IN THIS REPORT? An examination of trends, data, and strategies related to how marketers are approaching CTV. Also, our latest CTV ad spending and viewer forecasts.
KEY STAT: This year, US advertisers will spend $21.16 billion on CTV, an increase of 23.0% over 2021.
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Table of Contents
Executive Summary
Key Points
Sizing Up the Streaming Ad Market
Netflix and Disney Shake Up CTV Ad Revenue Breakouts
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