US Connected TV Advertising Forecast 2022

How Netflix and Disney+ Will Help Fuel a $21 Billion Field

Executive Summary

As more people cut their cable cords, streaming video keeps gaining viewers and ad dollars. Ad spending is still much smaller on connected TV (CTV) than on linear TV, but the gap is closing.

3 QUESTIONS THIS REPORT WILL ANSWER

  1. How much money will advertisers spend on CTV?
  2. Which companies are receiving the most CTV ad revenues?
  3. How is CTV viewership changing?

WHAT’S IN THIS REPORT? An examination of trends, data, and strategies related to how marketers are approaching CTV. Also, our latest CTV ad spending and viewer forecasts.

KEY STAT: This year, US advertisers will spend $21.16 billion on CTV, an increase of 23.0% over 2021.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Sizing Up the Streaming Ad Market
  1. Netflix and Disney Shake Up CTV Ad Revenue Breakouts
  2. Streaming Time Spent Keeps Growing
  3. Read Next
  1. Sources
  2. Media Gallery

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authors

Ross Benes

Contributors

Zach Goldner
Junior Forecasting Analyst
Evelyn Mitchell
Analyst, Digital Advertising & Media
Peter Newman
Senior Forecasting Analyst
Chuck Rawlings
Senior Researcher
Paul Verna
Principal Analyst

"Behind the Numbers" Podcast