This election cycle, political advertisers increasingly turned to CTV and influencers to reach audiences

The news: As US political advertising in the 2022 midterms surpasses even the 2020 presidential elections, social media has officially taken a back seat to streaming.

  • Money was spent on social platforms to influence the vote, but more than ever before, it’s going to under-regulated influencers.

Evolution away from social media: Despite its slowing ad business, Meta has decided that political ads aren’t where the future lies.

"Behind the Numbers" Podcast