Walmart will grow its ad revenues by 39.1% this year in the US, faster than Amazon, Etsy, and eBay, according to our forecast. However, its $3.16 billion in ad revenues are only a fraction of Amazon’s $33.96 billion.
The next phase of retail media will be marked by a move to in-store media formats, according to our analyst Andrew Lipsman. To capitalize on its massive physical footprint, Walmart is building new in-store retail media experiences like demos, events, and in-store screens, Rich Lehrfeld, senior vice president and general manager at Walmart Connect, said during our virtual summit in March.
“The majority of our sales are happening in-store,” said Lehrfeld. “And we want to make sure we have value propositions that can reach customers in that mode.”
3. Walmart+ lags behind Amazon Prime