Report Snapshot

Paid memberships can strengthen customer loyalty and be a valuable source of recurring revenues. But the growth of retail membership fee revenues has slowed significantly, suggesting consumers might have hit their ceiling for these subscription services.

Key Question: Which retailers generate the most revenues through paid memberships?

KEY STAT: Amazon Prime will generate the largest share of subscription revenues in the US this year, at 53.1%, dwarfing established wholesale membership clubs and newer entrants like Walmart+.