Total media ad spending in Western Europe will approach $150 billion this year, with digital as the main driver. Google and Meta will claim most of those online ad revenues.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How much will advertisers in Western Europe spend on traditional, digital, and mobile ads in 2022 and beyond?
2. How do regional spending patterns play out in France and Germany?
3. What share of digital ad spending in major markets will go to Google and Meta?

WHAT’S IN THIS REPORT? Our latest forecasts for ad spending in Western Europe, including leading markets France and Germany, and the top trends that will shape digital ad spending this year and beyond.

KEY STAT: Spending on mobile ads is rising much faster than any other ad category, as advertisers follow consumer eyeballs. Mobile ad spending in Western Europe will pass $66 billion in 2022 and approach $100 billion by 2026.