Canada’s advertising market is in full recovery mode. Last year, it reclaimed the spending it lost in 2020, thanks to strong reinvestments in social media and digital video. And this year, ad spending will continue to accelerate, fueled mainly by digital formats.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our in-depth forecasts for traditional and digital ad spending in Canada, with a focus on the formats that are driving the most growth.
KEY STAT: This year, for the first time, digital ad spending will be more than double traditional ad spending, accounting for 68.3% of the total ad market in Canada.
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