Key stat: Less than 1% of US ad agency jobs will be lost to automation and generative AI technology this year, according to Forrester. Though that number will grow over the coming years, it will only total 7.5% by 2030.
Beyond the chart:
Generative AI is not shaping up to be the job stealer that some worried it would become when the technology was introduced to the public.
Instead, it is creating efficiencies among marketing and advertising roles, including helping with content creation, streamlining data analysis, and automating day-to-day tasks like writing product descriptions or answering simple customer service questions.
This frees up employees to focus on tasks that require a human touch, like complex customer queries or putting together creative marketing campaigns.
Use this chart:
Demonstrate how generative AI will create efficiencies within advertising.
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