Generative AI (GenAI) can be a powerful tool for brands at every stage of the customer life cycle. The ever-evolving technology has the potential to provide a more customized and beneficial customer experience (CX), improve employee productivity, and boost sales and revenues for businesses.
Key Question: How can GenAI improve the CX and benefit brands?
KEY STAT: 58% of US marketers said increased performance is a benefit of GenAI.
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