Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
Generative AI (GenAI) can be a powerful tool for brands at every stage of the customer life cycle. The ever-evolving technology has the potential to provide a more customized and beneficial customer experience (CX), improve employee productivity, and boost sales and revenues for businesses.
Key Question: How can GenAI improve the CX and benefit brands?
KEY STAT: 58% of US marketers said increased performance is a benefit of GenAI.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
15expert perspectives
Insights from industry and company leaders.
Table of Contents
Report Snapshot
GenAI is making an impressive impact on the customer life cycle.
How can marketers and CX leaders capitalize on GenAI?
Insider Intelligence Interviews
Sources
Media Gallery
Interviewed for This Report
Assaf Baciu
Persado
COO and Co-Founder
Interviewed April 18, 2023
Helen Baptist
BrandMuscle
Chief Strategy and Market Officer
Interviewed May 11, 2023
Michael Brenner
Marketing Insider Group
CEO and CMO Influencer
Interviewed May 2, 2023
Jordan Feise
BrandMuscle
Senior Director of Content and Brand
Interviewed May 11, 2023
Neha Goel
Rippler Group
Co-Founder and Fractional CMO
Interviewed May 15, 2023
Kate Hammit
SplashThat
CMO
Interviewed April 17, 2023
Greg Kihlstrom
GK5A
Principal and Chief Strategist
Interviewed April 6, 2023
Bryan Kirschner
DataStax
VP, Strategy
Interviewed April 21, 2023
Marc Mandel
QuestionPro
VP, North American Sales and Account Management
Interviewed April 6, 2023
James Morse
BrandMuscle
SVP and Head of Product
Interviewed May 11, 2023
Drew Neisser
Renegade
Founder and CEO
Interviewed May 11, 2023
Christopher Penn
Trust Insights
Co-Founder and Chief Data Scientist
Interviewed May 4, 2023
Bill Staikos
Medallia
SVP and Executive Advisory
Interviewed April 20, 2023
Christopher P. Willis
Acrolinx
CMO and Chief Pipeline Officer
Interviewed May 12, 2023
Helen Yu
Keenfolks
Member, Board of Directors
Interviewed May 3, 2023
Access full deck
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.