Key stat: LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a Linkedin survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
Beyond the chart:
- Nearly 76 million US adults will use LinkedIn this year, representing 22.3% of the population, according to our forecast.
- LinkedIn ad revenues per user will grow 4.5% in 2023 to reach $54.81 dollars per person, less than YouTube (a gross total of $64.69 per user), Facebook ($157.56 per user), and Instagram ($174.74 per user).
- B2B audiences use YouTube to learn about everything from emerging tech to what it’s like to work at a certain company, said John Chleborad, global head of advertising and social media at Accenture, per our B2B Social Media Marketing report.
Use this chart:
- Justify exploring new social media platforms for B2B marketing efforts.
- Identify where to allocate social spend across platforms.
- Build out a YouTube marketing strategy.
More like this:
More Chart of the Day:
Methodology: Data is from the June 2023 LinkedIn report "The B2B Marketing Benchmark" conducted by Ipsos. 1,954 B2B marketers worldwide from various industries were surveyed during March 24-May 5, 2023 by Ipsos. Respondents were marketing leaders and CFOs with job title of C-level executives (n=751) or Senior Manager/Director/VP/President (n=1,203).
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
