Executive Summary

The US telecom industry will increase its digital ad spending by 16.2% to $13.45 billion in 2019. Computing products and consumer electronics advertisers will spend $10.35 billion on digital ads in 2019, a 22.1% increase from 2018. Meanwhile, total US digital ad spend will grow by 19.1% this year.

What share of total US digital ad spend will these verticals have?

Telecom advertising will account for 10.4% of total digital ad spending in 2019 and 10.3% in 2020. Computing products and consumer electronics will represent 8.0% of total ad spend in 2019 and 8.1% in 2020.

Which digital ad format is growing fastest?

Telecom video ad spend will increase 23.1% to $3.92 billion in 2019. Computing products and consumer electronics advertisers will spend $2.39 billion on video in 2019, up 21.4% over the previous year.

How much will these advertisers spend on mobile?

At $9.42 billion, mobile will account for seven in 10 total telecom digital ad dollars in 2019. Computing products and consumer electronics advertisers will spend $6.66 billion on mobile this year, which makes up 64.4% of their total digital ad spending.

WHAT’S IN THIS REPORT? This report includes our annual breakdown of digital ad spending for telecom and computing products and consumer electronics. It details an overview of total digital ad spending, as well as estimates by channel, device and format. While most of our other ad spending reports in this series focus on just one industry, we grouped two industries together for this report because of the similarity in their products.

KEY STAT: The US telecom industry will spend $13.45 billion on digital ads in 2019, a year-over-year increase of 16.2%.

authors

Ross Benes

Contributors

Chris Keating
Research Director
Peter Vahle
Researcher
Oscar Orozco
Senior Forecasting Analyst
Victoria Petrock
Principal Analyst