Executive Summary

The US media industry will increase its digital ad spending by 23.5% to $8.15 billion in 2019. And the US entertainment industry will increase its digital ad spend by 24.7% to $6.88 billion. Meanwhile, total US digital ad spend will grow by 19.1% this year. Media and entertainment companies are increasing their investment in digital ads at a greater rate than other verticals due to competition among digital video and gaming platforms as well as surging revenues in the music and film industries.

What are media and entertainment’s respective shares of total US digital ad spend?

We anticipate that media will account for 6.3% of total US digital ad spending in 2019, and entertainment will account for 5.3%.

Which digital ad format is growing fastest?

Media digital video ad spend will increase 22.9% this year, and entertainment video ad spend will increase 23.5%. Nearly four in 10 media and entertainment digital ad spend dollars will go toward video in 2019.

How much will media and entertainment advertisers spend on mobile?

Media advertisers will spend $5.40 billion on mobile this year, and entertainment advertisers will spend $4.79 billion. About two thirds of all media and entertainment digital ad spending will be spent on mobile.

WHAT’S IN THIS REPORT? Our annual breakdown of US media and entertainment digital ad spending includes a comprehensive overview of total digital ad spending, as well as estimates by channel, device and format.

KEY STAT: The US entertainment industry will increase its digital ad spending by 24.7% to $6.88 billion in 2019.

authors

Ross Benes

Contributors

Lauren Fisher
Principal Analyst
Chuck Rawlings
Comparative Estimates Manager
Oscar Orozco
Senior Forecasting Analyst