US Holiday Ecommerce Sales Benchmarks: Q4 2024

Forecasts and Insights for the 2024 Holiday Season

Report by Blake Droesch  | Sep 30, 2024

Retail and Ecommerce Sales Benchmarks: Q4 2024

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Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Grocery, Apparel, and Worldwide Sales

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About This Report
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Topics
Ecommerce Sales
Holiday & Seasonal Shopping
United States

Welcome to our brand new “Retail and Ecommerce Sales Benchmarks.” This series provides retailers with critical data to help them benchmark their sales against the market. In this deck—one of seven in the series—we cover our latest forecasts for holiday ecommerce sales.

This deck will:

  • Provide an overview of our holiday ecommerce forecast as of Q4 2024, including breakdowns by physical versus ecommerce, device, Cyber Five, and product category.
  • Help retailers benchmark their holiday sales against the market.
  • Help retailers forecast sales for the 2024 holiday season.

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authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Matt Torpey
Senior Chart Editor
Zia Daniell Wigder
Chief Content Officer
Ali Young