US Ecommerce Sales Benchmarks: Q4 2024

Forecasts and Insights for Ecommerce Sales

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About This Report
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Welcome to our brand new “Retail and Ecommerce Sales Benchmarks.” This series provides retailers with critical data to help them benchmark their sales against the market. In this deck—one of seven in the series—we cover our latest forecasts for total ecommerce sales.

This deck will:

  • Provide an overview of our total ecommerce sales forecasts as of Q4 2024, including breakdowns by device, fulfillment method, channel, category, and company.
  • Help retailers benchmark their total sales against the market.
  • Help retailers forecast future sales growth across channels.

Here’s what’s in the full report

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authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Matt Torpey
Senior Chart Editor
Zia Daniell Wigder
Chief Content Officer
Ali Young

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