UK Trends to Watch in 2025
Generative AI and Social Will Drive Growth as Secondhand Sales and Digital Video Viewing Surge
Top Trends to Watch in 2025
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About This Report
GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.
Table of Contents
Generative AI (genAI) will boost the outlook for businesses and the UK economy in 2025, although consumers will remain thrifty amid the ongoing cost-of-living crisis. Social will steal a greater share of commerce and search ad spend—with retail media and AI also set to test Google’s dominance. Additionally, digital video viewing will overtake traditional for the first time.
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Table of Contents
- GenAI will unlock economic and business growth
- Demand for refurbished tech will drive a fresh surge in recommerce
- Social, retail media, and AI will test Google’s digital advertising dominance
- Social commerce will finally realize its potential
- Digital platforms are reshaping viewing habits, but with a surprisingly traditional twist
- Sources
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Charts in This Report
The UK Is Second Only to China Worldwide in Terms of GenAI Adoption by BusinessesConsumers in Great Britain Are More Willing than Most to Buy Pre-Owned Tech like TVs and Laptops (% of adults in select countries who would consider purchasing secondhand/pre-owned tech, Feb 2024)
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The UK Is Second Only to China Worldwide in Terms of GenAI Adoption by Businesses
Consumers in Great Britain Are More Willing than Most to Buy Pre-Owned Tech like TVs and Laptops (% of adults in select countries who would consider purchasing secondhand/pre-owned tech, Feb 2024)
Likelihood That UK Social Media Users Search on Social Media to Research a Product Before Making a Purchase, June 2024 (% of respondents)
UK Social Commerce Sales Are Growing Fast and Set to Double Over the Next Four Years (billions in UK social commerce sales and 4-year CAGR, 2024 vs. 2028)
Video Viewing Is Becoming Increasingly Digital, With the Tipping Point Coming in 2025 (average hrs:mins spent per day with digital video and TV among UK adults, 2022-2026)
The UK Is Second Only to China Worldwide in Terms of GenAI Adoption by Businesses
Consumers in Great Britain Are More Willing than Most to Buy Pre-Owned Tech like TVs and Laptops (% of adults in select countries who would consider purchasing secondhand/pre-owned tech, Feb 2024)
Likelihood That UK Social Media Users Search on Social Media to Research a Product Before Making a Purchase, June 2024 (% of respondents)
UK Social Commerce Sales Are Growing Fast and Set to Double Over the Next Four Years (billions in UK social commerce sales and 4-year CAGR, 2024 vs. 2028)
Video Viewing Is Becoming Increasingly Digital, With the Tipping Point Coming in 2025 (average hrs:mins spent per day with digital video and TV among UK adults, 2022-2026)
authors
Bill Fisher, and Carina Perkins
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