Tech Trends to Watch in 2025

5 AI and Design Advances Reshaping How Consumers Engage

Report by Jacob Bourne  | Dec 10, 2024

Top Trends to Watch in 2025

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Need-to-Know Trends Across 12 Industries and 6 Regions

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Table of Contents
Agentic AI will further spur AI adoption while adding to risks
Big Tech will make high-stakes bets on ambient intelligence
Smart glasses emerge as the gateway to mass-market spatial computing
Ad-supported genAI search will beat subscription models, benefiting Google
Digital twins evolve to enable hyper-personalized advertising
EMARKETER Interviews
Sources
Media Gallery
About This Report
AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.
Topics
Digital Advertising
Artificial Intelligence (AI)
Marketing Technology
US
Table of Contents
Agentic AI will further spur AI adoption while adding to risks
Big Tech will make high-stakes bets on ambient intelligence
Smart glasses emerge as the gateway to mass-market spatial computing
Ad-supported genAI search will beat subscription models, benefiting Google
Digital twins evolve to enable hyper-personalized advertising
EMARKETER Interviews
Sources
Media Gallery

As AI agents become more sophisticated and as digital twins evolve beyond industrial applications, marketers must adapt their approaches to leverage these emerging technologies effectively.

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Insights from industry and company leaders.

    Table of Contents

    1. Agentic AI will further spur AI adoption while adding to risks
    2. Big Tech will make high-stakes bets on ambient intelligence
    3. Smart glasses emerge as the gateway to mass-market spatial computing
    1. Ad-supported genAI search will beat subscription models, benefiting Google
    2. Digital twins evolve to enable hyper-personalized advertising
    3. EMARKETER Interviews
    1. Sources
    2. Media Gallery

    Charts in This Report

    Organizations Are Most Interested in AI Agents for Code Development and Content Creation (% of executives worldwide whose company plans to use AI agents for each activity, June 2024)Potential Time Savings May Boost AI Appeal for US Smartphone Users (% of US Adults' attitudes toward AI features on smartphones, Sep 2024)
    AR Headset Market Set to Nearly Triple by 2028 (billions in AR headset sales worldwide, 2023 & 2028)Consumers Show an Interest in Using AI-Powered Search Engines for Online Shopping
    Digital Twins Are Becoming More Impactful for AI Marketers in Delivery of Digital Experience (DX) (% of marketers worldwide who found the following AI use cases impactful in DX delivery, Sep 2024)

    Interviewed for This Report

    Maximillian West
    Artefact
    Principal Designer
    Interviewed November 15, 2024

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    authors

    Jacob Bourne

    Contributors

    Donte Gibson
    Senior Charts Editor
    Chris Keating
    Director, Research
    Madan Kumar
    Copy Editor
    Wendy Malloy
    Director, Reports Editor
    Evelyn Mitchell-Wolf
    Carina Perkins
    Senior Analyst
    Matt Torpey
    Senior Chart Editor
    Yoram Wurmser
    Principal Analyst