Sports OTT Landscape in France

How Digital and Mobile Streaming Is Disrupting TV in 2019

Report by Karin von Abrams and Paul Verna  | Jan 24, 2019

Sports OTT Landscape 2019

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How Viewing Sports Is Shifting to Streaming, Social and OTT Services

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Table of Contents
Executive Summary
Market Background
Key Streaming Rights Deals
Esports
Consumers and Sports Streaming
Digital Viewing of Key Events
Opportunities for Marketers
Read Next
Sources
Media Gallery
About This Report
A new crop of sports OTT services has emerged in France. Top players include TV networks, Amazon, Eurovision Sports and Mediapro. The lines between TV and digital are blurring, as providers and consumers use multiple platforms and devices.
Topics
Sports
Video-on-Demand (VOD)
France
Table of Contents
Executive Summary
Market Background
Key Streaming Rights Deals
Esports
Consumers and Sports Streaming
Digital Viewing of Key Events
Opportunities for Marketers
Read Next
Sources
Media Gallery

Executive Summary

The past 12 to 18 months have seen a proliferation of digital sports offerings in France. Some leading services are owned by national TV broadcasters. Newcomers include Amazon, Eurovision Sports and Mediapro.

What Devices Do Internet Users in Select Countries in Western Europe Use to Watch Sports Content* Digitally? (% of respondents, Q3 2017 & Q3 2018)
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  • How interested are French viewers in sports content? According to data from Vertigo, sports represented 1.2% of total content broadcast by national TV channels in 2017 (by hourly volume), and they accounted for 2.9% of viewing time on these channels—a clear sign of sports’ popularity.
  • What percentage of French internet users watch sports content on digital platforms? 32% watched sports on any device in Q3 2018, up from 25% a year earlier, according to GlobalWebIndex.
  • How competitive is the sports market? With an estimated 54.0 million internet users in 2019, France looks set to remain a battleground for sports streaming through the foreseeable future. It will be vital for national broadcasters to maintain some grasp on the audiences and revenues associated with sports viewing. Yet the same pressures will also affect companies such as Eurosport, beIN Sports and Amazon.
  • How many people in France engage with esports? As of Q2 2018, nearly 5.07 million had viewed at least one esports competition in the previous 12 months, according to France Esports and Médiamétrie, and 2.08 million had played at least once.

WHAT’S IN THIS REPORT? This report surveys the sports streaming industries in France. We catalog streaming services in each region, analyze market trends and data, and provide takeaways for marketers.

KEY STAT: Nearly one-third of French internet users watched sports content on a desktop computer, phone or tablet in Q3 2018. France was second only to the UK in the percentage of internet users who streamed sports in major European markets.

This is part of a collection of 11 reports. To access each report, read the global overview "Sports OTT Landscape 2019."

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Table of Contents

  1. Executive Summary
  2. Market Background
  3. Key Streaming Rights Deals
  4. Esports
  1. Consumers and Sports Streaming
  2. Digital Viewing of Key Events
  3. Opportunities for Marketers
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

What Devices Do Internet Users in Select Countries in Western Europe Use to Watch Sports Content* Digitally? (% of respondents, Q3 2017 & Q3 2018)Esports Viewer Metrics in France, May 2018
Demographic Profile of Esports Viewers in France, May 2018 (% of total)Esports Competitions Followed by Esports Players in France, by Type, May 2018 (% of respondents)
Digital Video Viewers in Select Countries Who Are More Likely to Stream Live Sports if They Weren't Delayed from Broadcast, Aug 2018 (% of respondents)Ways in Which Internet Users in Select Countries Will Watch/Listen to the World Cup 2018, May 2018 (% of respondents in each group)
Devices that Internet Users in Select Countries Plan to Use to Watch/Listen to the 2018 World Cup (% of respondents)Attitudes Toward World Cup Ads According to Internet Users in Select Countries, May 2018 (% of respondents)

authors

Karin von Abrams and Paul Verna

Contributors

Alina Brentnall
Researcher, Europe
Paul Briggs
Senior Analyst
Matteo Ceurvels
Research Analyst
Rahul Chadha
Senior Analyst
Man-Chung Cheung
Research Analyst
Jasmine Enberg
Senior Analyst
Bill Fisher
Senior Analyst
Jeane Han
Senior Researcher
Jennifer Jhun
Research Director, International and Special Projects
Angela Kim
Senior Researcher
Lucy Koch
Junior Analyst
Sharon Tan
Researcher