In recent years, OTT players including Alibaba, Tencent and Baidu have managed to secure digital streaming rights for select major sporting events historically reserved for state media, including the Olympics, NBA games and the World Cup.
KEY STAT: A Q3 2018 GlobalWebIndex study found that mobile phones were the top device used by internet users in China to stream sports coverage or highlights, followed by desktop/laptop and tablets. Compared with the same period in the prior year, mobile phones widened their lead.
WHAT’S IN THIS REPORT? This report surveys the sports streaming industries in China. We catalog streaming services, analyze market trends and data, and provide takeaways for marketers.
This is part of a collection of 11 reports. To access each report, read the global overview "Sports OTT Landscape 2019."
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