Beyond the chart: According to our 2022 Smart Home Device Forecast, smart device adoption will grow to reach 49.0% of total US households by 2026, driven by already-smart households ramping up their ecosystems to include lighting, thermostats, and more security.
The new Matter standard, an open-source smart home technology that can connect a variety of smart devices regardless of the type or brand, could help drive adoption even further.
A Matter-connected household can provide marketers with more data and insights about a consumer’s home and habits. However, with more data comes more responsibility. Marketers need to build consumer trust around connected devices and demonstrate how they can be useful rather than invasive.
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