Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.
As it stands, Twitter will make $2.63 billion in US ad revenues this year and $4.67 billion worldwide. The app is useful for establishing brand voice, but less fruitful for paid social advertising. If you’re considering divesting from Twitter, here is some data you’ll want to consider.
1. Twitter’s not a safe bet.