Consumers trust YouTube most for finding, purchasing products

Article by Arielle Feger  | Aug 2, 2022
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Consumers trust YouTube most for finding, purchasing products
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Topics
Social Media Usage
Social Commerce
Social Media Marketing
United States

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YouTube is the most trusted US platform for social commerce. Almost two-thirds of US consumers find YouTube somewhat or very trustworthy for finding and purchasing products. Facebook comes in second with a 51% share, followed by Instagram at 45%.

Most Trusted Social Media Platforms for Finding and Purchasing Products According to US Consumers, May 2022 (% of respondents)
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Beyond the chart: That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.

And with YouTube’s growing base of users, brands would be smart to invest in its ad and shopping tools. We forecast that YouTube will have 230.6 million monthly US users this year, well ahead of Facebook’s 178.3 million and Instagram’s 128.3 million.

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