Online marketplaces will top $600 billion in US retail sales by 2027

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Key stat: US retail marketplace ecommerce sales will reach $603.20 billion in 2027, representing 34.8% of total retail ecommerce sales, per our forecast.

Beyond the chart:

  • Marketplace ecommerce sales will outpace overall ecommerce sales over the next four years, according to our estimates.
  • Amazon will maintain its massive lead, generating $277.91 billion in US marketplace sales this year.
  • eBay will take a distant second place with $35.41 billion in marketplace sales, followed by Walmart Inc. ($8.57 billion), Etsy ($7.87 billion), and Poshmark ($1.91 billion).

Use this chart:

  • Illustrate the growth path of US retail marketplace ecommerce sales.
  • Budget ad spend on digital marketplaces.

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Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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