Online marketplaces will top $600 billion in US retail sales by 2027

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Key stat: US retail marketplace ecommerce sales will reach $603.20 billion in 2027, representing 34.8% of total retail ecommerce sales, per our forecast.

Beyond the chart:

• Marketplace ecommerce sales will outpace overall ecommerce sales over the next four years, according to our estimates.
• Amazon will maintain its massive lead, generating $277.91 billion in US marketplace sales this year.
• eBay will take a distant second place with $35.41 billion in marketplace sales, followed by Walmart Inc. ($8.57 billion), Etsy ($7.87 billion), and Poshmark ($1.91 billion).

Use this chart:

• Illustrate the growth path of US retail marketplace ecommerce sales.
• Budget ad spend on digital marketplaces.

More like this:

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• TikTok looks for partners to help with logistics, seller expansion
• How ecommerce powers Amazon’s success in 5 charts
• US Retail Ecommerce Marketplaces Forecast 2023 (Insider Intelligence subscription required)

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Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.