Key stat: US marketers are using affiliate strategies throughout the purchase journey, including upper-funnel awareness (56%), mid-funnel consideration (58%), and lower-funnel conversion (50%), per June 2023 Gen3 Marketing data.
Beyond the chart:
- Although 48.9% of marketers said they would increase affiliate spending this year, the channel is still small, according to Martech Record research.
- The same study found that about half of agencies or brands spend 10% or less of their marketing budget on affiliate marketing.
- Affiliate marketing saw a soft start to the year in 2023, due to weak retail ecommerce sales and overall digital ad spend.
Use this chart:
- Rethink how your affiliate marketing budget is allocated in the marketing funnel.
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