The news: YouTube introduced two features that aim to make it easier for creators to market products through videos on its platforms, per TechCrunch.
The context: The new tools represent the latest steps by YouTube to bolster shopping on its platform.
The big takeaway: YouTube’s efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion.
It stands to reason that the simpler YouTube makes it for creators to sell products, and for consumers to buy those goods, the more goods will be sold through its platform.
First Published on Oct 18, 2023