Affiliate marketing remains on the margins of the digital ad ecosystem. But as new brands engage, the space is beginning to leave behind its reputation as a bottom-funnel, low-value spending channel.
Key Question: What is pushing affiliate marketing closer to the bigger digital ad budgets its proponents covet?
KEY STAT: Agencies have convinced clients that affiliate marketing can be used to drive results up and down the funnel—a significant win for a channel typically viewed as performance-focused.
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Table of Contents
Executive Summary
Why does affiliate marketing matter to the media ecosystem?
A lackluster start to the year
Affiliate’s prospects vary drastically by subchannel
Five trends shaping the future of affiliate marketing
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