The news: Inflation was lower than expected in July as energy and gas prices fell, but food and shelter costs continue to eat into consumers’ buying power.
- The Consumer Price Index (CPI) rose 8.5% year-over-year (YoY) in July—less than the 9.1% acceleration seen in June, per the US Labor Department.
- At the same time, online prices fell for the first time in over two years in July, per Adobe’s Digital Price Index. Prices declined by 2% month-over-month (MoM) and 1% YoY.
Food costs grow: Despite the encouraging numbers, food prices show no signs of falling as shortages related to the war in Ukraine and high labor, commodities, and supply chain costs push companies to continue raising prices.
- Food prices are up 10.9 % YoY, the largest YoY increase since May 1979.
- The food at home index rose 1.3% MoM thanks to price increases across all six major grocery food groups.
- Online grocery prices grew more than any other category, rising 1.4% MoM and 13.4% YoY, for the 30th consecutive month of growth.
Consumers feel the squeeze: Nearly two-thirds (63%) of US adults worry about affording food and other basic necessities for themselves or their families, per a July PYMNTS survey.
- Almost half (47%) reported that price increases led them to dip into savings to cover expenses.
- Shoppers are continuing to trade down and spend less on non-food categories. In the four-week period ending July 24, private labels gained share in staple categories including eggs, sugar, and butter, per IRI.
- McDonald’s, Chipotle, and Yum Brands reported lower-income customers pulling back on visit frequency and order size.