The Era of Uncertainty

12 Analysts Tackle Client Questions on Crashing Tech, Broken Supply Chains, War, and Inflation

Report by Insider Intelligence Analysts  | May 17, 2022
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Table of Contents
Executive Summary
Big Tech’s Big Bust
The Supply Chain Collapses—Again
The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
Read Next
Sources
Media Gallery
About This Report
How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
Topics
Financial Services
Digital Advertising
Total Media Ad Spending
Worldwide
Table of Contents
Executive Summary
Big Tech’s Big Bust
The Supply Chain Collapses—Again
The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
Read Next
Sources
Media Gallery

Executive Summary

The past few months of Big Tech turmoil, supply chain slowdowns, inflation, and war have upended the previously rosy picture for businesses. Amazon, Meta, Alphabet, Netflix, and others stumbled in their Q1 results. Digital companies are worried about the impact on their business. In this report, Insider Intelligence analysts address the questions they’re being asked by both clients and the media about the rapidly changing landscape for digital advertising, retail and ecommerce, and financial services.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How should businesses view these global trends and events? 
  2. How are behaviors and spending changing?
  3. Which events and issues should be managed through the short term and which represent a long-term change? 

WHAT’S IN THIS REPORT? We examine the current challenges digital businesses face during this period of uncertainty and discuss which changes they can expect to be here for the short and long term.

Here’s what’s in the full report

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12charts

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Table of Contents

  1. Executive Summary
  2. Big Tech’s Big Bust
  3. The Supply Chain Collapses—Again
  1. The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
  2. Read Next
  3. Sources
  1. Media Gallery

Charts in This Report

Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2022 (minutes)US Ad Revenues of Select Social Media Platforms, 2022 (billions)
Amazon US Ecommerce Sales, by Product Category, 2022 (millions, % change, and % total Amazon retail ecommerce sales)US Digital Retail Media Net Ad Revenue Share, by Company, 2019-2024 (% of digital retail media ad spending)
Netflix Viewers Worldwide, 2020-2025 (millions, % change, and % of subscription OTT video service users)Number of Paid Streaming Services Among US Paid Video Subscribers, 2019 & 2022 (% of respondents)
US Connected TV (CTV) Ad Spending, 2019-2026 (billions, % change, and % of total media ad spending)US OTT Video Service Viewers, by Platform, 2026 (millions)
US Buy Now, Pay Later (BNPL)*, Cryptocurrency**, and Neobank*** Users, 2019-2023 (% of population)Top Reasons US Adults Initially Decided to Switch from a National Brand to a Private Label Brand, Jan 2022 (% of respondents)
Total Media Ad Spending in Russia, by Scenario, 2022-2024 (billions and % change)Total Media Ad Spending in Central & Eastern Europe, by Scenario, 2022-2024 (billions and % change)

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authors

Insider Intelligence Analysts

Contributors

Debra Aho Williamson
Principal Analyst
Ross Benes
Senior Analyst
Ethan Cramer-Flood
Senior Forecasting Writer
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Eleni Digalaki
Principal Analyst
Ann Marie Kerwin
VP, Content
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Tiffani Montez
Principal Analyst, Banking
David Morris
Principal Analyst
Daniel Van Dyke
VP, Content
Paul Verna
Principal Analyst
Zia Daniell Wigder
Chief Content Officer