Global Snapchat Users 2019

Strong Growth as Snap Doubles Down on Younger Users and Emerging Markets

Global Social Network Users

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More than 3 Billion People Worldwide Will Use Social Networks in 2020

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About This Report
Snapchat will have 293.0 million users in 2019, up 14.3% on the previous year and outpacing the growth rates of Facebook, Instagram and Twitter. Growth has returned to core developed markets, while the pace of growth in developing markets is significant.

Executive Summary

Snapchat has faced many challenges in the past couple of years, and it has struggled to hold on to users. However, the company has turned things around, and user growth has returned to its core markets—while growth in developing regions continues apace.

Where are Snapchat’s biggest markets?

Snapchat’s core markets are in the US, France and the UK in terms of user numbers. While growth has returned in the US, and continues in other developed countries where Snapchat has a foothold, it will flatten over our forecast period.

Where is most Snapchat growth coming from?

The biggest Snapchat growth is coming mainly from countries in Asia-Pacific, with India in particular posting substantial gains—it will become the platform’s second-largest market by 2020 in terms of user numbers. The biggest growth of all, however, will come from Russia, at 83.5% in 2019.

What’s driving this growth?

Because Android dominates the majority of these countries, Snapchat’s Android app rebuild has been central to the platform’s continued success there.

WHAT’S IN THIS REPORT? In this report, we update our Snapchat worldwide usage forecast through 2023 and discuss trends in key countries and regions.

KEY STAT: We forecast that the number of Snapchat users worldwide will increase 14.3% to 293.0 million in 2019. Growth will continue throughout the forecast period, and by 2023, the platform will top 356 million.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Worldwide
  3. US and Canada
  4. Europe
  1. Asia-Pacific
  2. Latin America
  3. Middle East and Africa
  4. Key Takeaways
  1. Read Next
  2. Media Gallery


Bill Fisher


Alina Brentnall
Senior Researcher
Matteo Ceurvels
Senior Analyst
Jasmine Enberg
Principal Analyst
Eric Haggstrom
Senior Forecasting Analyst
Jeane Han
Senior Researcher
Nazmul Islam
Junior Forecasting Analyst
Jennifer Jhun
Research Director, International and Special Projects
Angela Kim
Senior Researcher
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Rini Mukhopadhyay
Forecasting Analyst
Monica Peart
Senior Director, Forecasting
Shelleen Shum
Senior Director, Forecasting
Peter Vahle
Senior Forecasting Analyst
Debra Aho Williamson
Principal Analyst