Snapchat has faced many challenges in the past couple of years, and it has struggled to hold on to users. However, the company has turned things around, and user growth has returned to its core markets—while growth in developing regions continues apace.
Where are Snapchat’s biggest markets?
Where is most Snapchat growth coming from?
What’s driving this growth?
Because Android dominates the majority of these countries, Snapchat’s Android app rebuild has been central to the platform’s continued success there.
WHAT’S IN THIS REPORT? In this report, we update our Snapchat worldwide usage forecast through 2023 and discuss trends in key countries and regions.
KEY STAT: We forecast that the number of Snapchat users worldwide will increase 14.3% to 293.0 million in 2019. Growth will continue throughout the forecast period, and by 2023, the platform will top 356 million.
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