Generative AI (genAI) is transforming B2B marketing by optimizing campaigns, personalizing experiences, and automating tasks—allowing marketers to focus on strategic activities. Those who integrate AI can build more sophisticated marketing workflows and support long-term marketing successes.
Key Question: What are the main use cases for genAI in B2B marketing, and how should B2B marketers prioritize them?
Key Stat: 81% of B2B marketers are using genAI tools—up from 72% in 2023, per the Content Marketing Institute.
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