Generative AI for B2B Marketing

What Are the Key Use Cases for B2B Marketers?

Generative AI (genAI) is transforming B2B marketing by optimizing campaigns, personalizing experiences, and automating tasks—allowing marketers to focus on strategic activities. Those who integrate AI can build more sophisticated marketing workflows and support long-term marketing successes.

Key Question: What are the main use cases for genAI in B2B marketing, and how should B2B marketers prioritize them?

Key Stat: 81% of B2B marketers are using genAI tools—up from 72% in 2023, per the Content Marketing Institute.

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Table of Contents

  1. Why does genAI for B2B marketers matter right now?
  2. How should B2B marketers prioritize the key use cases for genAI-powered marketing?
  1. What else should B2B marketers keep in mind?
  2. Sources
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authors

Kelsey Voss

Contributors

Eleni Digalaki
Chris Keating
Director, Research
Kyndall Krist
Senior Copy Editor
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Heather Sprung
Senior Editor
Emman Velasco
Chart Editor