Generative AI for Ad Creative

What Are the Key Use Cases for Brands and Agencies?

Generative AI (genAI) is reshaping the marketing landscape by enabling faster, more personalized, and more cost-effective content creation. In this report, we’ll explore how companies are implementing AI to optimize their campaigns and deliver more relevant content to their audiences.

Key Question: What are the key use cases for genAI with respect to ad creative, and how should brands and agencies prioritize them?

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Table of Contents

  1. Why does genAI for ad creative matter right now?
  2. What are the key use cases of genAI for ad creative?
  1. How should brands and agencies prioritize these use cases for genAI-fueled ad creative?
  2. What else should brands and agencies keep in mind?
  1. Sources
  2. Media Gallery

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authors

Jeremy Goldman, and Karen Jacobs

Contributors

Rahul Chadha
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Senior Analyst
Zia Daniell Wigder
Chief Content Officer

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