France Ecommerce 2019

Retail Ecommerce Sales Will Approach €59 Billion

Report by Karin von Abrams  | Jun 27, 2019

Global Ecommerce 2019

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Forecasts for seven markets: US, Canada, China, France, Germany, Latin America, UK

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Table of Contents
Executive Summary
An Overview of Our Main Retail and Ecommerce Numbers
Behind the Numbers: The Trends Shaping Ecommerce in France in 2019
Key Takeaways
eMarketer Interviews
Read Next
Sources
Media Gallery
About This Report
Ecommerce sales in France will rise 11.5% in 2019, to €58.84 billion ($69.40 billion), accounting for 9.5% of total retail sales. Sales via mobile devices will post the highest annual growth rate, at 20.6%.
Topics
Retail Ecommerce Sales
France
Table of Contents
Executive Summary
An Overview of Our Main Retail and Ecommerce Numbers
Behind the Numbers: The Trends Shaping Ecommerce in France in 2019
Key Takeaways
eMarketer Interviews
Read Next
Sources
Media Gallery

Executive Summary

We forecast that retail ecommerce spending in France will account for nearly 10% of total retail sales in 2019, as online sales rise 11.5% to nearly €59 billion ($70 billion).

How much will consumers in France spend on ecommerce in 2019?

Retail ecommerce spending will reach an estimated €58.84 billion ($69.40 billion) this year, rising 11.5% year over year. That will represent 9.5% of total retail sales in France. By 2023, we expect ecommerce outlays to top €79 billion ($94 billion).

Which channels are driving retail and ecommerce growth?

Mcommerce sales are expected to rise 20.6% this year to €20.44 billion ($24.1 billion) with room for further growth. In 2019, mobile purchases will account for 34.7% of retail ecommerce sales, but just 3.3% of the total.

Which product categories are seeing the fastest ecommerce growth?

Groceries, household appliances and other items that many consumers previously hesitated to buy online are posting the most rapid growth, but from a small base. Clothing and accessories remain the greatest contributor to overall retail ecommerce sales.

Will Amazon continue to grow its share of ecommerce sales in France?

Amazon looks pretty unassailable as the market leader in 2019. That’s not to say that major national players such as Cdiscount and Fnac/Darty aren’t mounting robust competition. Amazon’s continuing gains will likely outpace those of other retailers.

WHAT’S IN THIS REPORT? This report presents our latest estimates and forecasts for retail, ecommerce and mcommerce sales in France, and for digital and mobile buyers in the country. It also examines key trends shaping France’s ecommerce market.

KEY STAT: Retail ecommerce sales in France will continue rising by double digits this year and next. In 2020, online sales will account for an estimated 10.3% of total retail sales; in 2023, that share will be 12.5%.

What’s Inside:

Estimates are included for the following areas:

  • Total retail and ecommerce spending
  • Ecommerce by channel
  • Ecommerce by retailer
  • Digital buyer penetration and demographics

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. An Overview of Our Main Retail and Ecommerce Numbers
    3. Behind the Numbers: The Trends Shaping Ecommerce in France in 2019
    1. Key Takeaways
    2. eMarketer Interviews
    3. Read Next
    1. Sources
    2. Media Gallery

    Charts in This Report

    How Do Internet Users in Select Countries Prefer to Shop? (% of respondents, June 2018)How Do Internet Users in Select Countries Do Most of Their Shopping? (% of respondents, by channel, Feb 2019)
    Top 10 Online Retailers in France, Ranked by Revenue, 2018 (billions of € )Expected Change in Sales Channel Investments According to Online Retailers in France, 2019 (% of respondents)
    Which Delivery Method Do Internet Users in France Prefer for Purchases Made During "French Days"? (% of respondents, April 2019)Which Devices Have Digital Buyers in France Used to Make Digital Purchases? (% of respondents, Dec 2018)
    Worldwide Mobile vs. Desktop Traffic* to Fashion Sites by Country/Region, 2018

    Interviewed for This Report

    Henrik Schulte
    Swarovski
    Material Group Manager for Media and Digital
    Interviewed April 12, 2019

    authors

    Karin von Abrams

    Contributors

    Alina Brentnall
    Researcher, Europe
    Bill Fisher
    Senior Analyst
    Jennifer Jhun
    Research Director, International and Special Projects
    Angela Kim
    Senior Researcher
    Shelleen Shum
    Director, Forecasting