Beyond the chart: Peloton is the most popular smart fitness brand, with 32% of US adults who have home fitness equipment owning its products as of August 2021, according to ThinkNow Research. Despite that dominance, the company lags Nike and lululemon athletica in US direct-to-consumer ecommerce sales. This year, Peloton’s sales will reach $1.54 billion, down for the second year in a row, per our estimates, as the company turns its focus to building out its equipment lineup and apparel brand.
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