2. Prime Day turns seasonal
There are rumblings of a fall deal event for Amazon, which Lipsman believes could be a precursor to seasonal Prime Day events in the spring, summer, fall, and winter. The company needs more Prime Day-type events as commerce slows and these events also drive advertising adoption long term. Plus, the company can pull it off now having further refined its logistics capacity.
3. Prime day pushes to in-store and grocery
Household essentials were popular at this year’s Prime Day event, and Amazon is leaning in. Lipsman, whose Chicagoland location is close to many Amazon Fresh stores, received dozens of mailers ahead of Prime Day offering in-store discounts on grocery and CPG. He predicts this was just a taste: “This is the first step in Amazon really starting to link Prime Day to the in-store opportunity. That’s going to ramp up a lot. This is the first big foray into grocery and CPG as a centerpiece of Prime Day,” he said.
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