As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.
Four powerhouse brands—Nike, lululemon athletica, Peloton, and Apple—are fueling the next consumer megatrend of digitally-connected health and fitness. Leveraging the flywheel effect of their brand, media, and commerce experiences, these digital fitness leaders are creating a new playbook for lifestyle brands that will transform their profitability.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How big is the digital fitness market and how fast is it growing?
Which retail brands will drive the digital fitness revolution?
How does digital fitness fit into the bigger picture of the convergence of content and commerce?
WHAT’S IN THIS REPORT? An examination of the digital fitness trend and how Nike, lululemon, Peloton, and Apple are activating a new playbook for lifestyle brands to drive growth and profits.
KEY STAT: Direct-to-consumer (D2C) ecommerce sales for Nike, lululemon, and Peloton surged 459% from 2017 to 2022.
Here’s what’s in the full report
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4expert perspectives
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Table of Contents
Executive Summary
Key Points
The Digital Fitness Battle Lines Are Drawn
The State of the Digital Fitness Market
Key Players in the Digital Fitness Market
The Brand-Media-Commerce Flywheel for Lifestyle Brands
The Flywheel Compounds Growth and Expands Margins
Digital Fitness and Disruption of Retail Brands’ Status Quo
Implications of the Digital Fitness Trend for Lifestyle Brands
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