Analyst Take: How the Coronavirus Will Change Our US Upfront TV Ad Spending Forecast

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June. You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar.