Analyst Take: How the Coronavirus Will Change Our US Out-of-Home Ad Spending Forecast

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Over the past two weeks, we published "Analyst Take" notes on US ad spending for search, display, digital video and TV. Next up: guidance for ad spending in Canada, China, France, Germany and the UK. Our full-year forecast for digital ad spending will be updated again in June. You can access all of our latest pandemic coverage by clicking the icon at the right of the search bar.