Analyst Take: How the Coronavirus Will Change Our US Search Ad Spending Forecast

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Over the next month, we will be providing guidance through a series of "Analyst Take" notes on US ad spending for display, digital video, TV and out-of-home. We will also be issuing guidance for ad spending in Canada, China, France, Germany and the UK. We will update our full-year forecast for digital ad spending again in June. You can access all of our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar.