Beyond the chart: Last month, Amazon announced major layoffs in its voice assistant unit. Despite Alexa’s popularity, monetization has been a challenge. It’s among the products set to lose Amazon $10 billion altogether this year, Insider reports.
One factor is that US consumers aren’t ready to spend money this way. We forecast only about 13% of those ages 14 and older will shop via smart speaker by year-end, and that share will barely rise over the next four years. When we surveyed US adults in October, 54% had no experience with or interest in shopping by voice command.
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Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.