What’s important to watch for in 2023? A lot. We expect the year ahead to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders. Will your business be ready to take a bigger share of people’s time, attention, and money?
Ad spending shifts are finally being felt—with a consumer caveat.
Audiences’ expectations and concerns are changing as Gen Z hits adulthood.
The pandemic accelerated ecommerce sales, and where and how consumers shop is continuing to change.
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