Video accounts for more than half of daily time spent on social networks, but growth is plateauing
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Key stat: Social video will account for 56.4% of overall daily time spent on social networks in the US this year, according to our forecast. Although that share will continue to grow, it’s approaching a plateau, and future gains will be smaller.
Beyond the chart:
- Over the last six years, time spent on social video saw explosive growth—and TikTok was a huge driver of it. By 2025, TikTok will be the US’s biggest social network in total daily minutes, according to our forecast.
- TikTok’s social video competitors, like Snap Originals and Instagram’s IGTV, have not captured significant user interest, and Reels hasn’t closed the gap with TikTok in time spent.
- Growth in time spent on social video is slowing, suggesting that there may be a limit to the amount of video that consumers can watch daily.
Use this chart:
- Inform your social video ad budgets.
- Justify video ad spend.
More like this:
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