The forecast: Retail social commerce is already a multibillion dollar industry in the US, having earned $26.97 billion in sales in 2020. That figure will more than double by 2023, when we predict retail social commerce earnings will hit $56.17 billion.
A deeper dive:
Looking ahead: We project social commerce will be a $79.64 billion industry in the US by 2025. While that's a lofty figure, marketers have a long way to go if they plan on catching up with China's success.